“But what have you actually been doing for the past year?”

To answer my aunt’s question, let me first introduce myself: I’m Hervé Mathieu and I’ve decided to bring together the best of author perfumery and online sales by creating SCENTISSIME, the first B2C marketplace for niche perfumery.

Let me tell you why I have decided to launch this new business model for the segment.

First, a definition: a marketplace is an e-commerce platform that offers a selection of several Brands (or sellers) and their products. Imagine an online shopping center that houses boutiques, each with its own style and history.

Why do I think this is a powerful idea? Because it has several advantages, for customers AND for niche fragrance brands:

  • Customers can discover and access a wide choice of niche fragrances that they might not find elsewhere.
  • Customers can compare the offers of different vendors and the opinions of other customers and choose the best option for their needs and preferences.
  • Customers can enjoy a seamless shopping experience with a single point of purchase and a single secure payment process.
  • Brands can reach more customers and increase their sales and visibility, without compromising their brand identity and quality requirements.
  • Brands can make higher profits thanks to attractive commissions on sales.
  • Brands can use the platform’s features and functionality, such as marketing, analytics, customer service, etc.
  • Brands can focus on their core business and creativity, while the platform takes care of the technical and marketing aspects required to sell well online.

In the creation process, I was inspired by marketplaces that have been hugely successful in other high-end sectors:

  • JamesEdition: a marketplace for luxury cars, aircraft, real estate, antiques, furniture, etc.
  • FARFETCH: marketplace for luxury clothing, shoes, and accessories
  • NET-A-PORTER: marketplace for luxury clothing, footwear, accessories, and beauty products.

These marketplaces have proved that luxury and e-commerce can go hand in hand and create value for both customers and sellers.

Conclusion? This week, we begin onboarding on SCENTISSIME. The launch is scheduled for June 2023!

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